With over 75 years’ experience in the retail industry, The Gerson Companies is a proven leader in the importation and distribution of on-trend seasonal and everyday home décor products to retailer customers.*
The company is gearing up for the 2018 holiday season with one of their popular seasonal brands called Everlasting Glow. Everlasting Glow is a successful line of quality indoor and outdoor LED products consisting of candles, lanterns, string lights and lighted branches.
To launch the holiday merchandising season, the brand is using this compact counter display to promote their five foot LED light strings. The front of the display was designed like a mini diorama that housed a string of lights which shoppers could activate using the ‘try me’ button. Great to see a brand incorporating an interactive component, especially given the price point of the lights. Simple but very effective!
In the spirit of seasonal merchandising, check out this interactive Holiday Living Interactive Pallet Display from 2017.
* The Gerson Companies