Champion Opens New Store In NYC

Champion Opens New Store In NYC

Originally founded in Rochester, N.Y., Champion selected Manhattan because of its global reputation as one of the world’s top shopping destinations. The SoHo neighborhood, in particular, embodies a sphere of significant influence within fashion, art, sports and entertainment. At the store’s grand opening on Saturday, August 25, the first 500 customers to shop will receive a limited-edition canvas tote bag with exclusive art designed by Andre Trenier, a local Bronx artist. The 4,900 square-foot store will feature onsite customization, which now includes embroidery and patches, allowing shoppers to design one-of-a-kind Champion garments made on-demand and tailored to their specific preferences.

“In today’s retail landscape, it’s vital to create a direct connection with our consumers,” said Susan Hennike, President Champion Athleticwear. “With the brand’s 100-year anniversary approaching, being able to celebrate Champion’s rich history while providing a seamless customer experience makes this the right time……….

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