POP Parade Februray 2014 - Part 2

POP Parade February 2014 – Part 2

Bright and Clean This bright, green coloured display is consistent with the entire Scotch Bright range of POP at HyperCity, Mumbai. The floor stand was produced using MDF and sun board, with a huge product […]

Cadbury POP Displays

Point of Buying is Not a Static Medium

This month Point of Purchase explores the confectionary space by talking to two leading brands in this segment – Cadbury and Parle as well as retail solution providers and a few GT traders on the […]

POP Parade Februray 2014 - Part 1

POP Parade February 2014 – Part 1

Oil is Cool! This highly functional Parachute display was spotted at Spencer’s, Mumbai. The humble coconut oil has been repackaged for mass appeal and the brand’s communication at retail highlights its cool quotient with brand […]

POP Parade January 2014 - Part 2

POP Parade January 2014 – Part 2

Nescafe’s Message in a Bottle This red MDF floor display found in Spencer’s Mumbai was surely a treat for the eye, especially for tea lovers and Nescafe loyalists. Shaped like a bottle when viewed from […]

POP Parade January 2014

POP Parade January 2014 – Part 1

Sleek and Stylish As technology takes centre stage in retail space, more and more innovative displays are coming to the forefront. One example is this floor display for the iPad mini which was found at […]

POP Parade September 2013

POP Parade September 2013

Egging them on… Suguna, a poultry products brand, created a metal floor stand for retail visibility to drive home the importance of eating eggs. The display was found in Big Bazaar, Mumbai. The unit has […]