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POP Parade March 2016
Angry Birds Has Fun With Gems Cadbury Gems was recently promoted by the brand in modern trade retail chains to showcase a free purchase offer. Shoppers who made a purchase were given a free Angry […]
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Dos Equis Cinco De Mayo Marketing Campaign
Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, announced its new Cinco De Mayo-themed, fully-comprehensive, 360-degree campaign featuring national TV advertising, media partnerships, limited-edition packaging and a national sweepstakes. The campaign will encourage […]
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EuroSign EuroStands from Walls + Forms
Walls + Forms has multi-functional merchandisers that offer the ultimate in versatility, mobility, and emphasis. EuroSign EuroStands do the job of high-impact visual merchandising and point-of-purchase whenever each is needed. They are ideal for […]
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New Gillette Razor Reduces Excessive Stroking
Proctor & Gamble’s Gillette brand recently debuted ‘its best’ shaving cartridge with the launch of the Fusion ProShield. According to recent studies an average guys shave consists of about 170 strokes with 120 of them […]
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Friskies Floor Display Offers Cat Lovers A New Way To Play
This past holiday season, Nestlé Purina PetCare could be found at retail promoting their Pull ‘n Play combo pack. Pull ‘n Play is the brands latest innovation in cat snacks. Touted as a whole new way to […]
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Trending POP In-Store: Edition 22
As most of you know, we have been busy transitioning over content from the old site to our new platform. Apologies for the delay on this one but we are pleased to bring you our […]
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New Schick Hydro Display Creates Shaving Experience For Men
Schick recently announced the launch of the new Schick Hydro 5 razor which was redesigned to create an irritation-free shaving experience for men. The design’s patented technology includes an improved Hydrating Gel Reservoir that delivers […]