Every One Can Campaign
Brands

Coors Light Kicks Off Every One Can Campaign

Here’s one way to make sure your advertising doesn’t go to waste: As part of a new sustainability marketing push, Coors Light is converting its billboards into beer coolers and its kegs into barbeque grills. […]

Coke One Brand
Brands

Coke Creates Unique Billboard Effect

Coca-Cola says its ‘one brand’ marketing approach turns its packaging into a ‘billboard’ that packs a punch and counteracts the brand’s diluted presence on shelf. Coke is rolling out its new ‘one brand’ packaging design […]

P&G Gives Santa a Shave
Brands

P&G Gives Santa a Shave

Procter & Gamble Co. recently surveyed 4,000 women around the world about their preferences regarding men’s faces, which covered everything from the kind of mugs they’d most like to kiss to how Santa Claus could […]

Philipp Plein
Brands

Philipp Plein Brand Is Investing in Retail

  Philipp Plein is continuing his retail expansion plans with two simultaneous openings in Europe: the brand’s first store in London, on 98 New Bond St., and a new location in Paris for the company’s […]

Bridgestone Golf Balls
Brands

Tiger Woods Signs Deal With Bridgestone

Tiger Woods and Bridgestone formalized a relationship Thursday, as the brand announced it has signed the former world No. 1 to a multi-year deal to promote its golf balls. Woods, who turns 41 at the […]