Bud Light
Brands

Injecting New Life Into Bud Light

Beer consumption continues to slide in the U.S., posing a daunting, even existential, question for large brewers like Anheuser-Busch InBev: How does a company reignite interest in power brands consumers are well aware of, such […]

YourGoodSkin Shelf Display
Brands

YourGoodSkin Display Promotes Healthy Skin On-Shelf

Walgreens is promoting their very successful YourGoodSkin products this month with on-shelf displays across the U.S.. YourGoodSkin is a skin care line produced for and sold exclusively at Walgreens. If you want more insights into the brand, […]

Champion Opens New Store In NYC
Brands

Champion Opens New Store In NYC

Originally founded in Rochester, N.Y., Champion selected Manhattan because of its global reputation as one of the world’s top shopping destinations. The SoHo neighborhood, in particular, embodies a sphere of significant influence within fashion, art, […]

Brands

Sunniva Rebrands As Kitu Life

Seeking to broaden its appeal, Sunniva Super Coffee has rebranded as Kitu Life, bringing with it new packaging and a new formulation for its line of organic RTD “super coffees” made with protein and medium […]

Nabisco Uncages Its Animal Crackers
Brands

Nabisco Uncages Its Animal Crackers

“It’s probably one of, if not the oldest, (product) in our portfolio,” said Mondelez spokeswoman Kimberly Fontes. “We’re always looking to see how to keep it modern, to keep it contemporary with customers.” Barnum’s Animals […]

PepsiCo To Purchase SodaStream
Brands

PepsiCo To Purchase SodaStream

PepsiCo will buy the Israel-based DIY soda company SodaStream in a deal worth $3.2 billion. The move is widely seen as an effort by Pepsi to prop up its catalog of “healthy” food and drink […]

L'Oreal's ModiFace
Brands

L’Oreal’s ModiFace Launches Collaboration With Facebook

L’Oréal and its recently acquired Augmented Reality and Artificial Intelligence entity, ModiFace, have announced a long-term collaboration with Facebook to create new augmented reality experiences delivered through Facebook Camera products. Via a direct and seemless […]