Cadbury Dairy Milk Freddo Treasures is a purple treasure chest that contains Cadbury Dairy Milk Buttons and one of eight collectible toys. The packs also contain smaller puzzles and games, as well as a QR code that directs consumers to a website that promotes ideas for family days out.
Freddo Treasures contains 76 calories, making it in line with current Public Health England guidelines, which is to give children no more than two treats per day with a maximum of 100 calories each.
It is available in shelf-ready packaging, which contains 24 products. Retailers can also drive sales with a larger PoS unit that is designed like a pirate ship.