Trending POP In-Store : Edition 8
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Trending POP In-Store : Edition 8

Popon is pleased to bring you our eighth installment of cool POP displays, trends and ideas. Our vigorous store checking schedule presents us with numerous neat examples of designers and brands coming together to deliver […]

POP Parade Februray 2014 - Part 2
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POP Parade February 2014 – Part 2

Bright and Clean This bright, green coloured display is consistent with the entire Scotch Bright range of POP at HyperCity, Mumbai. The floor stand was produced using MDF and sun board, with a huge product […]

Cadbury POP Displays
Articles

Point of Buying is Not a Static Medium

This month Point of Purchase explores the confectionary space by talking to two leading brands in this segment – Cadbury and Parle as well as retail solution providers and a few GT traders on the […]

POP Parade Februray 2014 - Part 1
Floor

POP Parade February 2014 – Part 1

Oil is Cool! This highly functional Parachute display was spotted at Spencer’s, Mumbai. The humble coconut oil has been repackaged for mass appeal and the brand’s communication at retail highlights its cool quotient with brand […]